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Thursday, May 19, 2022

Publicis Groupe bags PepsiCo’s Media Business in China

Publicis Groupe has been appointed as media agency for PepsiCo in China following a competitive pitch. The scope covers integrated media planning and buying duties across PepsiCo’s beverage and food brands in mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos. This win marks Publicis Groupe’s entry into PepsiCo’s roster of agencies in China.

Publicis Groupe created PLUS+ by Publicis, a dedicated business unit powered by Zenith, that creates an ecosystem of media, creativity, and technology for a positive impact on business outcomes. PLUS+ unlocks growth in the dynamic marketplace with consumer-centric solutions and transformational, data-driven capabilities.

“We are truly honored to be appointed as PepsiCo’s media agency in China”, said Jane Lin-Baden, Managing Partner APAC & CEO North Asia of Publicis Groupe.

“This provides an incredible opportunity to work with some of the most iconic brands in the industry. Our team is so motivated and excited to apply the best of our thinking and capabilities to create winning momentum for PepsiCo in China.”

The three-year contract officially begins on April 1, 2022.

About Publicis Groupe:

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Founded in 1926 by Marcel Bleustein-Blanchet, the “father of French advertising”, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lévy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe’s Supervisory Board.

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