Priyanka Agrawal, who exited Dentsu One as CSO, Fractal Ink and Managing Partner, CX consulting almost a year ago, has joined Punt Partners Co-founder. After exiting Dentsu, she had started an innovation consulting practice ‘Forward Slash’ focused on digital transformation for Fortune 500 companies in the US. At Punt Partners, she will focus primarily on the North America market.
Agrawal had been part of Fractal Ink from inception in 2010. It joined the Dentsu group in 2016. In an earlier role, Agrawal had worked in London in design roles at The Daily Mail Group Trust .
Agrawal, said, “I had been avidly following Punt’s journey from inception as a well-wisher and cheerleader having known (late) Sidharth (Rao) over the last six years. We had spoken many times as Sid and Madhu (Sudhan) brainstormed with me about the role of transformation conversations in successful CX outcomes. I felt strongly that the Punt journey as envisaged is a great opportunity to leverage technology, data and design for great outcomes for brands.”
On her role, she said, “At Punt Partners, I saw an opportunity to be able to create a real impact for brands by being a part of their innovation conversation. I am truly excited to join Punt Partners as a Co-founder and be part of a dynamic team that is dedicated to creating real impact in the industry. I believe that our collective experience and vision will allow us to deliver exceptional value to our clients and drive transformative growth. I look forward to working closely with our team to shape the future of CX Services.”
Madhu Sudhan, added, “Over the past year, Sid and I have had numerous discussions with Priyanka to explore potential collaboration opportunities. We recognised that her unique skill set and extensive domain experience are not only rare but also highly valuable in ensuring successful outcomes in the field of MarTech solutions. We deeply admired the strong brand that Fractal Ink had built and the impressive work that Priyanka had delivered for her clients. After Sid’s unfortunate passing, it became clear to me that Priyanka was the ideal co-founder to carry forward the vision of Punt Partners. We share a strong personal connection and aligned professional values, particularly in our emphasis on prioritising experience design over technology execution. I am excited to have her join us and look forward to embarking on this shared journey together.”
Punt Partners is a marketing technology services company founded by Sidharth Rao and Madhu Sudan in September 2022