Milind Soman is Maharishi Ayurveda Brand Ambassador
Maharishi Ayurveda has roped in India’s first Supermodel Milind Soman to endorse ‘Maharishi Amrit Kalash’. Ram Srivastava, Director Marketing, Maharishi Ayurveda, said: “The ‘Ironman’ of India and ‘Unstoppable’ Milind Soman, who has recently turned 55, looks as agile as a 30-year-old youth. From being India’s first supermodel to a fine actor to a marathon runner, Milind Soman is the epitome of fitness. He also believes in natural sources of nourishment to maintain synergy between mind and body — that’s why he is fascinated with the virtues of Maharishi Amrit Kalash — this is an herbal masterpiece known to strengthen every vital organ.” Speaking about his endorsing duties, Soman said: “Despite living in harmony with nature, eating right and exercising right, if we are not feeling right and we miss a natural source of nourishment to maintain synergy between mind and body — Maharishi Amrit Kalash, the super Rasayana, strengthen every vital organ, helps maintain the synergy and can naturally help to harness and restore the power and inner balance of body and mind.”
M&C Saatchi Performance elevates Kabeer Chaudhary to MD APAC
Kabeer Chaudhary, serving M&C Saatchi since 2015 as Managing Partner, has been elevated to Managing Director, M&C Saatchi Performance. Chaudhary will lead the digital media agency across APAC. Congratulating Chaudhary, Chris Steedman, his predecessor, said: “In Kabeer we have a leader, and a trusted partner to our clients. The decision to appoint him as the successor was easy. I am confident M&C Saatchi Performance will continue to excel with Kabeer at the helm. It has been an exciting journey since I first arrived in 2013. Kabeer is worthy of this new role and I wish him every success.” Talking about his new role, Chaudhary said: “I feel fortunate to have worked alongside Chris to get the agency to where we are today. I am excited to take on his role and hope to continue to build on the business momentum we have created in the Asia Pacific region in the past few years.”
#PaisonKoRokoMat, says IDFC Mutual Fund
Conceptualised and created by TBWA/India, #PaisonKoRokoMat, a 360-degree campaign, highlights modern ways to invest money. The 2-film campaign’s cast of characters brings unexpected stories to life, offering a third-person perspective that makes the viewer chuckle with glee while at the same time perhaps making them question their own attitudes towards money. The campaign will run across television, OOH, digital and social media. Gaurab Parija, Head, Sales and Marketing, IDFC AMC, said: “The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.” Speaking about conceptualisation and execution, Parixit Bhattacharya, Managing Partner, Creative, TBWA\India, said: “The narrative is distinctive and it needed oodles of craft to bring them to life which Ayappa and his team served delectably. We hope this makes people smile while reconsidering their choice of investments and tilt the conversation in favour of mutual funds. There are many more executions across channels under #PaisoKoRokoMat and we are excited to see what it does in the market.”
Uday Mohan, R. Venkatsubramanian promoted by Havas Group
In an attempt to identify and acknowledge talent and leaders who have played a crucial role in the growth of the company, Havas Group India has announced senior level elevations. Former Managing Partner North & West, Uday Mohan, will now be President, North & West. R Venkatasubramanian, National Head Buying, Havas Media, will now be President & National Head Investments. Manas Lahiri, Managing Partner, North, Havas Creative, has been elevated to President, North. Speaking about the elevations, Rana Barua, Group CEO, Havas Group India said: “I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet a very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soaring higher and taking us to even greater achievements, and targets.”
Pooja Nair is VP, Strategic Planning, Network Advertising
With the aim of reinforcing its account planning division, Network Advertising has named Pooja Nair Vice-President, Strategic Planning. Welcoming Pooja Nair on board, Sunit Khot, Chief Strategy Officer, Network Advertising, said: “We are glad to have Pooja on board the Network team. Her cross-category experience coupled with her natural curiosity will be invaluable to us in strengthening our integrated offering that is based on a strong strategic foundation.” Speaking about her new responsibilities, Pooja said: “What attracted me to Network is their philosophy of integrating Strategic Planning across all their functions, which essentially makes every Networker a thinker. I am looking forward to my role to enhance this already strong thinking culture within Network. The exciting cross-category roster of clients and the agency’s integrated offering makes it a dream for any strategic planner.”
Mirum India wins Hero Electric’s digital mandate
After a multi-agency pitch WPP Group’s Mirum India has won the digital mandate for Hero Electric. As part of this mandate, Mirum will be responsible for brand communication, digital strategy and execution; and performance focused media campaigns. The agency will also be providing technology and web development services for the brand. Talking about the key aspects of the mandate, Sohinder Singh Gill, chief executive officer, Hero Electric India, said: “A strong digital presence has become more important than ever for brands today. By on-boarding Mirum as our digital marketing partner, we intend to strengthen our digital game plan with the expertise the agency brings to the table. We’re looking forward to some exciting times ahead.” On winning the mandate, Sanjay Mehta, Joint Chief Executive Officer, Mirum India, said: “We look forward to working with them to drive a change in consumer behaviour towards sustainable mode of transport; and create memorable campaigns on the way.”
