Outbrain has signed a new partnership with Summit Media, the Philippines’ leading digital lifestyle network. This three-year deal reaffirms Outbrain’s leadership in product offerings, platform capabilities, and unparalleled service.
The partnership will see Outbrain’s AI driven customisation running across Summit Media’s suite of premium digital properties including PEP.ph, Cosmo.PH, Smart Parenting PH and Esquire PH, providing advertisers greater access to niche consumer audiences.
Summit Media boasts portfolio of 12 websites, attracting 33 million monthly unique visitors. As the biggest lifestyle media in the Philippines, this partnership further solidifies Outbrain’s position as the top choice for native advertising and content recommendation.
Eve Solomon, Managing Director of Publisher Business Development for JAPAC at Outbrain, comments: “Summit Media’s choice to once again partner with Outbrain after a brief stint with another advertising platform brings us great joy and is a clear indication of Outbrain’s unmatched ability to deliver outstanding results for our publishers and advertisers.
“With Summit Media’s extensive network of websites, advertisers gain access to a broad and engaged audience, elevating the reach and impact of their campaigns. We look forward to empowering more advertisers to leverage the potential of native advertising and reach their target audiences effectively.”
With Summit Media available exclusively through Outbrain’s network, advertisers gain unprecedented opportunities to reach a diverse and engaged audience. Outbrain’s platform delivers increased brand awareness and ensures that advertisers’ content recommendations are seamlessly integrated, offering a positive and personalised user experience.
Monette De Leon, Head of Programmatic Sales at Summit Media, comments: “Outbrain’s platform empowers us to deliver relevant and engaging content to our readers seamlessly. We are confident that this new partnership will further elevate the user experience on our sites and enable us to attract more advertisers to run campaigns with us through Outbrain.”
In January 2023, Outbrain signed a deal with prominent national publication The Manila Times, the fourth most read publication in the country which commands a readership of 2 million spanning the Philippines and Malaysia.
These latest additions reinforce Outbrain’s reputation as the preferred partner for native advertising in the Philippines, with other top publisher partners including Philstar, GMA Network, and ABS-CBN already enjoying the benefits of the service.
