Following a multi-agency pitch, One Impact, Mumbai based digital platform has won the social media marketing mandate for New Delhi based Indian e-commerce company, Snapdeal. As per the mandate, One Impact will manage the brand’s Facebook, YouTube, Instagram and Twitter handle and will be responsible for delivering a powerful social media strategy, efficient platform management, content strategy, and content creation services to enhance Snapdeal’s online presence.
Speaking about the association, Soumyadip Chatterjee, director, brand marketing, Snapdeal said, “With a wide range of creative solutions, the team has shown a great understanding of e-commerce in India and its very diverse users. We are confident that One Impact will be able to strategize for the future that we aspire for the brand’s social media.”
On winning the mandate, Pooja Patil, Co-founder and CEO, One Impact “Snapdeal is India’s largest value e-commerce company and we are more than elated to extend our digital and content expertise to add the much-needed impetus. While many e-commerce platforms have a ‘value section’, Snapdeal sells 100 percent value merchandise catering to the vast majority of shoppers from across India, making it even more exciting for us to think about content in a way that works well for all its users and yet keep it meaningful for diverse audiences and their unique habits.”
Delighted upon the strategic tie-up, Kajol Chavan, co-founder and COO, One Impact adds, “Snapdeal’s new proposition #BrandWaaliQualityBazaarWaaliDeal is bold and provoking, and effectively touches upon the consumer psychology of buying quality at comparatively low prices. Our sole focus lies on executing relatable content and creating a positive brand presence on social media channels. We are delighted to have partnered with Snapdeal on the new brand proposition.”