Royal Philips has collaborated with Omnicom Group Inc. as its global integrated creative, media, and communications agency partner. Philips will work with a team led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications, alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group. FleishmanHillard and Ketchum have previously had a successful 10-year relationship with Philips.
Detailing about the partnership, Lorraine Barber-Miller, Chief Marketing and E-Commerce Officer at Philips, said, “As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences. We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life.”
Commenting on the strategic association, John Wren, Chairman and CEO of Omnicom Group, said, “We are delighted to be named the integrated agency partner for Philips and to help the company navigate the challenges and opportunities ahead. During an intense pitch process, we were able to leverage the strength of our agencies in a model that connects creativity, culture and technology to help Philips build a category of one in the changing health technology industry. We are proud to be Philips’ partner in this important, new chapter of its history.”