Ogilvy Singapore, Sauce Universe, and Artotel Group have joined forces to revolutionize customer loyalty in Southeast Asia’s hospitality sector. While many hotel chains, both big and small, offer loyalty programs with various membership tiers, often featuring similar rewards such as complimentary breakfasts, room upgrades, and priority bookings, Artotel Group has opted for a different approach. Rather than simply expanding the list of perks, they have introduced a brand-new tier to their Wanderlust program.
Enter the Rockstar Status: a loyalty program that rewards Artotel Group’s most dedicated guests with a night of unrestricted indulgence. From luxurious amenities to exclusive experiences, guests are treated to the ultimate rockstar lifestyle. However, there is one condition to achieving Rockstar Status. Members will have to prove their loyalty – by staying at the hotel for one hundred and twenty nights.
“Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars,” the brand said. “Plus, guests will still enjoy the very best amenities, customer service, accommodation, and benefits, every step of the way on the road to achieving Rockstar Status.”
“Of all my years in the hospitality line, I’ve yet to see any hotel do something like this, At least, not voluntarily. This hotel membership brings the rockstar in you to life to have fun like never before!” said Artotel Group CEO Erastus Radjimin.
When asked why such an extreme strategy was decided upon, he said: “Artotel Group has always gone above and beyond for our guests. As a hotel chain that celebrates creative hospitality, we believe rewarding our loyal guests with a night to fulfill their wildest dreams aligns perfectly with our philosophy. We want them to have an experience that they will never forget.”
“ARTOTEL is a brand that truly believes in adding a creative touch to the hospitality business, In the past, we helped them create a safe haven for Chinese gamers. This year, we’ve worked with them to take their loyalty program to the next level,” said Nicolas Courant, Chief Creative Officer, Ogilvy Singapore.
