Bingo! Mad Angles has unveiled a new campaign for its revamped packaging. The new campaign urges one to tackle everyday problems with a dash of creativity and a mouthful of Bingo! Mad Angles. Conceptualised by Ogilvy, the TVC features brand’s new Mantra by declaring Bingo! Mad Angles is Har problem ka MMMMad Solution.
Further, the TVC highlights the brand’s unique personality with characters enjoying the product in an unusual set up – a quack doctor’s office. It also conveys brand’s message of being unconventional, which encourages consumers to think outside the box and find new and creative ways to enjoy their lives.
“Through the new TVC, Bingo! Mad Angles unveils its refreshed packaging which embodies dynamism and caters to the GenZ. It has a bold and colourful Mad Angles logo in the centre, as well as vivid illustrations that help the brand stand out amongst its competitors,” said the company statement.
Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”
Tithi Ghosh, President and Head of Office, Ogilvy South, said, “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh out aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”
