India’s prestigious advertising agencies, including Dentsu Creative, Leo Burnett, Ogilvy, FCB Group India, and Talented, emerged as frontrunners at the esteemed Cannes Lions ’23, securing an impressive collection of 25 accolades. While this year’s haul may not have surpassed the remarkable achievement of 48 metals in 2022, it is by no means a disappointment. In fact, a quick overview of the conversion ratio over the past decade indicates that this year’s performance at Cannes Lions ’23 is quite commendable, surpassing the majority of previous years with 2022 standing out.
Returning home with 25 metals from the Cannes Lions International Festival of Creativity, Indian agencies may not have experienced the highs of 2022 and its 48 metals but this year is not disappointing by any means. A cursory glance (look down) at the conversion ratio of the past decade will reveal the Cannes Lions ’23 performance from this year is quite good compared to most years; 2022 does stand apart.
Ogilvy, demonstrating its prowess, claimed the most prestigious award among Indian agencies—an esteemed Grand Prix for their captivating campaign “Shah Rukh Khan My Ad” for Cadbury Celebrations, in the Creative Effectiveness category. Additionally, Ogilvy was honoured with the coveted Agency of the Year title for their exceptional strategic approach.
Furthermore, Leo Burnett concluded the event on a high note by securing a silver medal in the Sustainable Development Lions category for their remarkable campaign “The Biochar Project” by Lay’s, making them the Indian agency with the highest number of accolades—10 in total. Joining the ranks of success, FCB Group India also achieved recognition by clinching a bronze medal in the category for their remarkable “TR for Teacher” campaign for Navneet.
