Connected lifestyle tech brand, Noise, is celebrating International Women’s Day by showing its support for the women in blue. As an associate partner for Women’s IPL 2023, Noise will run their film ‘Transform like Taapsee’, featuring Taapsee Pannu.
The film depicts the brand’s core ethos of breaking stereotypes by listening to the noise within, it said. The spot will be aired during all 22 matches on connected TV and linear SD+HD channels including Sports 18 and Jio Cinema.
Starring Taapsee Pannu, the film aims to resonate with the woman dominating the world of cricket as it highlights the story of the choices she has made in her life, equating those with being a Noisemaker.
It brings to light how Tapsee decided to go against all odds and listen to the Noise within, like the women in blue, the brand added.
“Women in cricket perfectly exemplify our brand’s core philosophy of listening to the noise within,” said Gaurav Khatri, Co-Founder of Noise.
“At Noise, we are proud to join in the celebration of Women’s IPL 2023 and we are certain our young audience will relate to it while they indulge in the upcoming cricket series.”