Niva Bupa Health Insurance Company (previously recognized as Max Bupa Health Insurance) has introduced a campaign aimed at millennials, encouraging the uptake of health insurance through its latest product, Aspire. Specifically tailored for young individuals in India, this insurance offering is at the heart of the campaign. Accompanying the product launch is a digital film emphasizing the importance of starting early and reaping rewards for doing so. The film, available across Niva Bupa’s social media platforms including YouTube, Facebook, Instagram, and LinkedIn, narrates a scenario where two families engage in matchmaking discussions.
As is usually the tradition, the families turn to the eldest in the family to make the final decision however the girl’s family insist that in their house a certain Anupama Ji takes all the major decisions since she is the smartest. Anupama Ji is none other than the younger sister of to-be bride who has earned the respect of everyone since she has taken an extremely wise decision of purchasing Niva Bupa’s Aspire plan from her first salary.
The film then goes on to illustrate Aspire’s industry-first benefits. Upon knowing that the to-be groom also has the Aspire plan by Niva Bupa, Anupama Ji approves of the match saying that that future brother-in-law is already ‘future-ready’.
Talking about the film, Nimish Agrawal, executive vice-president and head of marketing, Niva Bupa, said, ” Earning respect of your family is a powerful insight especially when that happens at an early age. With Aspire, Niva Bupa attempts to redefine the category codes and celebrate the decision that every youngster should make.”
“This film’s innovative approach to a traditional scenario highlights how Aspire’s industry-first benefits are reshaping the conversation. The product is a solution for the ever-evolving needs of Gen Z and millennials. It’s not just about protection; it’s a proactive, forward-thinking approach to health and well-being for the young population of our country”, he added.
