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Thursday, October 5, 2023

New Wins, a New Brand Ambassador, and a High-Profile Exit

Vasu Healthcare hires Scarecrow M&C Saatchi

Healthcare brand Vasu Healthcare has appointed Scarecrow M&C Saatchi as their creative agency for its hair-care range ‘Trichup’ (Hair Oil and Shampoo) and Skin Care range ‘Vasu Naturals’. Talking about the strategic tie-up, Hardik Ukani, Managing Director, Vasu Healthcare, said that, “Vasu Healthcare is very popular in Gujarat and other cities across India. We are now launching ‘Vasu Naturals’, a new skin-care range. Scarecrow presented us a compelling creative strategy to launch the range in the highly competitive market.” On winning the mandate, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said, “It’s a special feeling. Last year, we did a film to highlight the presence of their hair care range in over 40 countries. The group has ambitious plans for Vasu Naturals and Trichup and has always evolved with the times and focussed on expanding reach. We are thrilled to partner with them in this exciting journey.”

Sanju Samson is Haeal’s brand ambassador

Indian cricketer Sanju Samson will endorse personal wellness brand Haeal as its brand ambassador. Rahul Mamman, Director, Haeal, said, “Sanju Samson is one of the most exciting cricketers in the Indian squad. We have all seen his amazing fitness and performance in the recent T20 League, which makes him a great ambassador for personal wellness. Him being from Kerala makes it a perfect fit for our brand. We wish him all the best for the upcoming series in Australia.”

GenY Medium wins Jollywell’s digital marketing mandate

After considering a multi-agency pitch, nutraceutical startup Jollywell has named GenY Medium, a full-service independent digital marketing company, its strategic digital marketing partner. GenY has been manadated to design Jollywell’s content to band communications to performance marketing for customer acquisition and building a base of loyal users. On winning the mandate, Yashwant Kumar, Co-Founder and CEO, GenY Medium, said: “With our tailor-made practices and expertise in technology and marketing, our focus will be to win on each of the key milestones for Jollywell right from the product development stage to amplifying the brand visibility.” Commenting on the partnership, Sujeesh and Bindu, Co-Founders, Jollywell, said, “GenY Medium came across as an agency with a sound strategic approach and focus on ROI. In our interactions with the team before we signed up, we realised they had both the depth and breadth of experience that we need to make Jollywell succeed.”

Swati Mohan steps down from Netflix

Swati Mohan

Netflix India Marketing Director Swati Mohan has stepped down after serving the position for over two and a half years. Under her leadership the team launched a number of successful marketing campaigns for the American streaming platform. Mohan has over 16 years of experience in the digital and marketing space. She started her career at Ogilvy & Mather, later moving to Red Ice Films as Associate Producer. She has also served FBC Media and Endemol India Pvt. Ltd. as Executive Producer. She was the Director of MindShare for three long years before she moved to Maxus as National Director- Entertainment, Sports, and Partnerships. Prior to joining Netflix, Mohan worked as Country Head at National Geographic and Fox Networks Group, India.


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