Dentsu India has named Narayan Devanathan as President & Chief Strategy Officer, South Asia, under the leadership of Harsha Razdan, CEO, South Asia, Dentsu. Returning to the network for a second tenure in June last year, Devanathan assumed the role of Group Chief Strategic Advisor, where he promptly established a Central Strategy Team for the South Asia Market alongside the Executive Leadership.
In his new role, Narayan is tasked with implementing the network’s strategy to provide clients with groundbreaking solutions that converge marketing, technology, and consulting.
His mandate includes bringing together the strategy and planning teams across various critical practices including creative, media, and customer experience (CX). Further, Narayan will also set up and run the business transformation, sustainability consulting, innovations, startup growth partnerships, expert alliances, and knowledge verticals across the group.
Harsha Razdan said, “We aspire to be the primary choice for clients seeking progress for themselves and their customers in marketing, technology, and consulting. Narayan’s appointment seamlessly aligns with our global strategic vision. He has proven himself to be an invaluable asset at dentsu – a remarkable individual, a distinguished leader, and an outstanding professional. I wholeheartedly welcome Narayan to his new role.”
Devanathan added, “As someone who started off as a copywriter many years ago, I’ve never forgotten the unparalleled power of creativity to solve problems and unlevel the playing field. At dentsu, we’re now bringing that power to create positive change for companies and society. It starts with reminding our people of the power of a diverse collective and re-arming ourselves with new ways to collect and connect dots across the business spectrum.”
