In an attempt to build upon the ongoing program of work invested in the space of media responsibility and sustainability standards for advertisers, which saw the launch of the Mediabrands Media Responsibility Principles and bi-annual Media Responsibility Index; Mediabrands has appointed Harrison Boys to the newly-created position of Director, Standards & Investment Product, Mediabrands APAC.
This role will lead the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long-term brand hygiene strategies.
Boys will be working closely with partners to ensure that their product development roadmap is aligned with Mediabrand’s future-facing standards strategy; and developing internal products that provide a more transparent view of our partner ecosystem to our clients.
With eight years industry experience, the last five of which with MAGNA the Mediabrands Global Intelligence unit, Boys has been responsible for delivering significant projects around brand safety, ad fraud, media responsibility, and in-depth media partner assessments, in addition to developing investment products. He was the author of the 2021 Dis/Misinformation Challenge for Marketers research study report which examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms; and what brands can do to ensure a more brand-safe environment.
“The topics areas Harrison specializes in have become increasingly important to clients, agencies, and the wider industry,” said Raja Kanniappan, Chief Financial Officer Mediabrands APAC.
“Harrison’s objectives for the region will be to implement strategy and education on media standards, increase alignment and capabilities for assessing our media partners, and working with existing teams to advance our investment product.”
“I am excited to be working back home in the Asia-Pacific region,” said Harrison Boys, “working in such a diverse region is an exciting prospect as it offers significant opportunities to contribute to the sustainability of the online ecosystem.”
Leigh Terry, CEO Mediabrands APAC added, “Welcoming Harrison to Mediabrands Asia-Pacific is the latest in a series of key appointments where we are investing in specialized talent within our region to provide a central and consistent focus to progress the health and sustainability of our industry, in addition to working with clients and platforms to share best practices around upholding suitability standards for advertisers.”
Boys will be based in his native New Zealand and will report to Raja Kanniappan, Chief Financial Officer Mediabrands APAC, his appointment is effective immediately.