M&C Saatchi Performance has revealed a series of alterations to its worldwide leadership squad, intended to amplify its expansion and inventive initiatives. These advancements are designed to fortify M&C Saatchi Performance’s standing as a frontrunner in the performance marketing sector.
Roshat Adnani, Managing Director APAC: Adnani, formerly serving as Managing Partner APAC, has now advanced to the position of Managing Director APAC. Having dedicated over 6 years to M&C Saatchi Performance, Adnani has been instrumental in driving the agency’s expansion in the region. In his enhanced role, Adnani will take charge of the profit and loss responsibilities for the entire APAC market while maintaining his oversight of global partnerships, a role integral to his previous responsibilities.
Adnani said: “I witnessed in first person the growth of M&C Saatchi Performance in the APAC region. Since I first started in 2017, we have strongly established our presence across markets by serving some of the biggest and innovative brands in the region, setting-up a talented specialist team across all the spectrums of digital media, and a solid network of trusted partners to drive client success. It’s an honour to step into the role of Managing Director APAC – the market presents us with great opportunities and I can’t wait to lead our team to continue making an impact for our clients.”
Guillaume Lelait, Chief Growth Officer: Lelait has been elevated to the position of Chief Growth Officer. With a tenure of 3 years at M&C Saatchi Performance, Lelait has been instrumental in fostering new business growth in the U.S. region. While retaining his role as Managing Director for the U.S., he will now assume a more active role in uniting sales and marketing teams globally, contributing to the continued expansion of our international client portfolio.
Lelait said: “It is an honour to be tasked with supporting all our markets with Business Development and Sales best practices and developing a new agency marketing strategy at M&C Saatchi Performance. Our team alignment will be improved and we will be able to win more clients and drive continued success.”
Lavinea Morris, Managing Director EMEA: Morris, formerly serving as the Head of Planning EMEA, has now been appointed as the Managing Director EMEA. Demonstrating a track record of success since joining in 2017, she has been pivotal in the management and expansion of key accounts in the EMEA region. In her elevated position, Morris will be responsible for overseeing the EMEA region, with a focus on client retention and fostering growth in new business initiatives, all while leading our London-based team. Additionally, she will take charge of driving business growth in the MENA region, where M&C Saatchi Performance initiated operations earlier in 2023.
Morris said: “With over 6 years working in the business, I am honoured to take on the role of Managing Director EMEA. Throughout this journey, I’ve witnessed the dynamic evolution of our agency during both prosperous and challenging times, always with an unwavering commitment to prioritising client satisfaction. Our specialist team is relentlessly dedicated to exploring innovative strategies that push the boundaries of performance marketing, driving growth beyond conventional limits. Leading this exceptionally talented team fills me with confidence about the exciting path of growth that lies ahead for us.”
Dane Buchanan, Chief Data & Analytics Officer: Buchanan, previously serving as the Global Director of Data, Analytics & Tech, has advanced to the role of Chief Data & Analytics Officer. Since joining the agency in 2021, Buchanan has played a crucial role in shaping our data and analytics capabilities, crafting innovative solutions for clients in the dynamic realm of digital advertising. In his enhanced position, he will lead our tech and product development initiatives, assisting clients in navigating privacy changes, improving campaign success attribution, and enhancing efficiency through the integration of new tools that leverage AI and third-party technology.
Buchanan said: “I’m excited to continue my journey with M&C Saatchi Performance in the role of Chief Data & Analytics Officer. Over the past 2 years, we have made huge progress in shaping our data and analytics capabilities enabling enhanced performance reporting and faster campaign optimization. As we move forward, our focus will be on guiding our clients through the intricacies of privacy changes and their impact on targeting and measurement. Alongside this, we will continue to develop our in-house tech solutions which harness the power of AI such as our upcoming creative analytics platform. Embracing innovation lies at the heart of our agency, and I am eager to continue driving our success and pushing the boundaries in data and analytics, and in turn, helping to shape the future of data-driven marketing.”
All newly appointed leaders will report directly to Kabeer Chaudhary, who assumed the role of CEO at M&C Saatchi Performance in 2023. These changes mark a significant step forward for the agency, positioning it for continued success on a global scale.
Chaudhary said: “I am thrilled to work alongside such an exceptional group of leaders. These promotions are not just a reflection of the talent we have at M&C Saatchi Performance, but also a testament to their long standing commitment and contributions to our agency. I am confident that this strengthened leadership team will drive our global success to new heights.”
