Even as the world stares at a near-complete shutdown in the wake of the deadliest virus attack known to mankind so far — the Coronavirus — there are a bunch of extraordinary souls who has put their lives on the line working for the public 24×7.
Mankind Pharma, a leading pharma brand, pays tribute to these unsung heroes through their latest film #ThanksForBeingMyFamily and salutes doctors, nurses, and hospital staff for their selfless service in these trying times. The film shows how these people stay put in hospitals, staying away from their loved ones, and taking care of us like their own family.
Talking about the campaign, Joy Chatterjee, DGM, Mankind Pharma said, “We are really moved by the dedication with which our doctors, nurses, and hospital staff are working amidst the corona virus epidemic. This film is just a small attempt to wholeheartedly thank all of them as we pray for their health and well-being.”
#ThanksForBeingMyFamily has been conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “As the old saying goes, tough times don’t last, tough people do. And helping us sustain through these hard times are doctors, nurses, and hospital staff. Thanking them for their selfless service is the least that we can do,” said Subroto Pradhan, Managing Partner, ADK Fortune Communications.
Nakul Sharma, VP and Executive Creative Director, ADK Fortune Communications Pvt. Ltd. adds, “Once we locked on the inspiring brief that the medics have kept their doors open while everything else is shutting down, it struck us that they have done us so much more. Like leaving their own loved ones to tend to us a family. This powerful insight is fact of life for every doc, nurse and staff. They are actually living the moments that we have shown in the film. In short, the glory truly belongs to them.”
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
VP & Executive Creative Director: Nakul Sharma
Creative Team: Piyush Gupta, Sanyam Sharma,
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Gap Entertainment
Producer: Gautam Ailawadi
Director: Shiraz Bhattacharya