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Wednesday, March 22, 2023

Maharashtra Tourism and Things2do to launch ‘The Mumbai Festival’

One of India’s largest hyperlocal communities, Things2do runs the popular social platform called Things2doinMumbai that reaches more than 10 million customers in Mumbai every month. Things2do curates and co-creates a host of experiences through a variety of local events, nightlife, food festivals, and more. The MoU for The Mumbai Festival was signed in Mumbai on 29 December 2020.

The Mumbai Festival aims to help stimulate and drive the consumer-driven industries in the city and support the vast number of struggling enterprises across Mumbai in the wake of the COVID 19 pandemic. Things2do has brought together more than 1000 establishments — from among some of the top restaurants, malls, shopping centres, and resorts to provide their experiences and products as a part of The Mumbai Festival.

Things2do is also bringing on board several brands that will be supporting The Mumbai Festival with the season’s deals and offers. The event is expected to encourage domestic tourism as well as inbound tourism. The festival is also an initiative to help revive the experience economy and lend impetus to the retail and F&B industry, which has been among the worst hit in the wake of the pandemic.

Referring to the MoU,  Aditya Thackeray, Minister of State for Tourism, said, “Mumbai’s diverse culture and the experiential market has received a new springboard today with the signing of this MoU between Maharashtra Tourism and Things2do. Things2do is a platform for the tourists as well as locals of the city to explore places and experience the specialties that our Mumbai has to offer. The Mumbai Festival will be jointly promoted and curated by us. The festival will be organized by keeping in mind all the safety measures and adhering to the COVID guidelines. I am sure that the Mumbaikars will have the best experiences at The Mumbai festival.”

Aditya Thackeray, Minister of State for Tourism, Maharashtra, releasing the festival logo in Mumbai.

Valsa Nair Singh, Principal Secretary, Tourism, Government of Maharashtra, said, “The Mumbai Festival is not a regular shopping festival. It is one of its kind experiences where we will be celebrating the spirit of Mumbai via its diverse culture and experiences. We aim to showcase how the government can work with exciting Startups such as Things2Do and support the economy in newer ways. The entire festival will take place by keeping COVID protocol into consideration. We will take this to the next level by making this possible.”

Yash Rathi and Rahul Agrawal, Co-Founders & Directors, Things2do, said, “We are excited to announce one of its kind festivals in Mumbai which brings together the entire business fraternity aimed at a single cause. Our team is geared up to provide a special experience to Mumbaikars by bringing together unheard-of experiences and providing a completely Free Shopping Experience to the consumer. It is the perfect opportunity for the people to enjoy and explore the city and on the other hand, support the local businesses. Stay tuned to experience some thrilling adventures in your city.”

Vrutika Dawda, who is also Director, Things2Do, added, “We are thankful for the faith shown by the Maharashtra Tourism towards this initiative. The entire team is excited with the opportunity, and we have already bought on-board more than 1000 experiences and deals across the city. We will endeavour to introduce a lot more as the event draws closer. Additionally, every sale that happens under the umbrella of The Mumbai Festival will contribute a percentage of the proceeds towards a special education cause for the underprivileged.”

Things2do professes “sieve through the tedious and mundane to find nuggets of exciting events, places, and food hidden in every corner of Mumbai” and “curate the most captivating experiences”. Started as a “one-stop destination for people who love to scout new things”, Things2do is today one of the most popular crowdsourced content destinations in India with 2 million+ followers and 20 million+ monthly impressions across all its assets.


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