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Monday, September 27, 2021

Madison Media elevates Vishal Chinchankar as CEO

Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its Chief Digital Officer to CEO, Madison Digital and Madison Media Ultra. He will continue to be a part of the agency’s executive committee and strengthen the agency’s value proposition under his leadership.

Commenting on Chinchankar’s promotion, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH says, “Vishal has been an exceptional leader. His clarity of vision and relentless passion has put Madison Digital right on top over these past 3+ years. In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison.”

Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra

Delighted upon the elevation, Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra said, “I am absolutely excited with this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is, while keeping clients and the Madison values at the core of our work.”

Chinchankar comes with over 22 years of experience in domestic and international markets managing marketing & sales, P&L responsibility, new product development, involving both startup and growth organisations. Since his appointment at Madison Media in 2017, he has been instrumental in shaping the digital arm of Madison Digital. Under his leadership, the agency has grown ten folds in terms of billing in last 3 years. His core expertise lies in Country Management, Business Strategy, managing startups, Sales & Operations Management, Contract negotiation, Alliance development & management, general management, P&L management, Global leadership, Media / PR, solution sales, Business development, Account management. He is an active speaker in Digital Marketing events like Ad-tech, Nasscom, IAMAI, & B-schools.

He started off his career journey as Senior Executive at Indian Express Newspaper, later moving to Investment Research and Information Services Ltd. as Manager. He has also served Mediaturf Worldwide as as Senior Manager and was also the Director at Mindshare Interaction India & Singapore. In 2007 he joined Reliance Anil Dhirubhai Ambani Group as VP- Digital Media and VAS Head- DTH, where he was the overall in-charge for Digital Media Marketing for all the group companies in the Financial service sector, Telecommunication, Entertainment & Infrastructure. He was then appointed as CEO at Prodigi, where he was responsible Business Development, Operations & P/L. Prior to joining Madison World, he was the Digital Head- India at MEC.

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