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Monday, April 15, 2024

L&K Saatchi & Saatchi’s #MyKindOfTech campaign highlights Reliance Digital’s promise to provide tech support

Conceptualised and executed by L&K Saatchi & Saatchi, Reliance Digital, one of India’s largest electronics retailer, has turned a new leaf in its journey of customer engagement with the launch of this campaign via L&K Saatchi & Saatchi, titled #MyKindOfTech. The 360 multi-media campaign is rooted to the brand’s motto of ‘personalising technology’ and promises to deliver customers products that are best suited to their needs and lifestyle preferences.

Reliance Digital understands that every customer who sets out to buy an electronic product seeks to fulfil a specific set of needs. With #MyKindOfTech, the brand has initiated a programme where the needs of a customer will be heard and understood in great detail before a product is recommended to them. It will also offer customers a host of shopping options through ‘My Kind of Shopping’, easy finance options with ‘My Kind of Finance’ and a brand-certified service experience through ‘My Kind of Service’; effectively changing the paradigm of tech shopping in India.

Detailing about the idea behind the campaign, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi, said, “For us at L&K Saatchi & Saatchi, Reliance Digital is a very special relationship that we are really proud and feel privileged of. It’s a true partnership that every agency desires. ‘My Kind of Tech’ was born from the insight that while electronics are intrinsic to everyone’s life, there’s always a perfect kind of tech that satisfies the unique needs of every individual. Our aim is to make Reliance Digital the first name that pops into every Indian’s mind as they think of finding tech that is just right for them.”


  • Agency: Law & Kenneth Saatchi & Saatchi
  • CEO: Paritosh Srivastava
  • Jt. NCD: Kartik Smetacek
  • CSO: Snehasis Bose
  • Creative Team: Trishay Kotwal, Pritam Shettigar, Gauri Gokarn, Smita Misra, Anand Vyas, Shahid Sheikh, Stacy Samuel, Prashant Patankar, Bharat Gujarati, Manali Makwana
  • Account Management: Debarjyo Nandi, Nivedita Lahiri, Shubhrav Phate
  • Account Planning: Disha Pinge
  • Senior Agency Producer: Vijay Vigamal
  • Production House: Prodigious Brand logistics
  • Director: Manoj Pillai
  • Associate Director: Krithika Manohar
  • Director of Photography: Tapan Basu
  • Head of Prodigious: Varun Shah
  • Producer: Anup Das
  • Associate Producer: Shariq Velkar
  • Music Director: Subhajit Mukharjee

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