Laser Clinics Group, an aesthetic treatment company, has launched a groundbreaking global brand campaign across Australia, New Zealand, Canada, and the UK. Developed by Ogilvy Network ANZ, the campaign introduces a new tagline, ‘The Science of Feeling Good,’ aiming to emphasize the confidence instilled by its treatments. This represents a notable departure from the sector’s traditional functional advertising, embracing a more strategic and emotionally driven approach.
“This is the first time any brand in the category is speaking to consumers on an emotional level,” said Ogilvy Sydney Client Lead Clare Lambert.
“And we opted to take this approach because while Laser Clinics Group sells treatments, it does so in a way that doesn’t compel consumers to conform to any beauty standards – it just encourages them to feel good, whatever that might mean for them. Because at the end of the day, confidence isn’t a one-size-fits all – feeling confident manifests differently for everyone, which became the central point for the new brand.”
Ogilvy Sydney ECD Clark Edwards added: “Today, in an industry dominated by a sea of same, setting Laser Clinics apart and giving the brand emotional resonance was a great challenge to rise to.”
Laser Clinics Global Chief Customer Officer, Kirstie McCosh said: “Laser Clinics Group is a trusted business that has rapidly expanded across multiple markets in recent years, and we are keen to see our brand continue to grow. It’s important that our existing, and new client bases understand that we do so much more than just laser.
