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Saturday, April 27, 2024

Kinnect bags Blue Star’s Digital Mandate

Creative, data, and digital media agency, Kinnect has been awarded the digital media mandate for heating, ventilation, air conditioning, and commercial refrigeration company, Blue Star Limited.

The account was won following a multi-agency pitch and will be managed out of the Mumbai office.  As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.

Digital will become mainstream in India in 2017: Rohan Mehta
Rohan Mehta, CEO, Kinnect

B Thiagarajan, Managing Director, Blue Star Limited, said, “We are pleased to partner with Kinnect, one of India’s leading digital marketing agencies, and thereby leverage Kinnect’s deep domain expertise to drive our digital campaigns.”

Speaking on the new win Rohan Mehta, CEO, Kinnect, added, “We are so excited and honoured to be working with such a well-known company as Blue Star as they begin the next stage of their digital transformation. Their vision and expectations for digital are in perfect alignment with our strategy of using new-age mediums to have measurable business impact. We are looking forward to a long-standing partnership with this iconic brand.”

About Kinnect:

Kinnect is India’s leading digital media powerhouse. It works on solution driven approach to advertising. Kinnect have built in-house capabilities for customer experiences and science – KinnectCX, influencer & talent outreach – Kinnect Outreach, reputation management & listening – Kinnect 24/7, and Kinnect Productions, to meet clients’ rapidly evolving needs and deliver work that positively impacts their businesses.

Website for reference: https://www.kinnectonline.com/

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