As the Songkran Festival unfolds, Thailand’s streets come alive with music, laughter, and a bucket brimming with the Colonel’s finest, as per KFC’s latest campaign. Capturing the lively essence of Thailand’s cherished Songkran Festival, KFC Thailand introduced a special homage to the essence of home with the unveiling of its Songkran Bucket 2024. Described as “a crispy fried, delectable journey to Thailand’s cultural heart,” it aims to celebrate the nation’s rich heritage.
“There’s nothing quite like the comfort of home, especially when it comes to enjoying a delicious meal surrounded by loved ones, At KFC, we understand the significance of homecoming, and this year, we’re delighted to commemorate our 40th Anniversary in parallel in Thailand, with a bucket that encapsulates the warmth and flavours of home,” says Suhayl Limbada, CMO of KFC Thailand.
According to the campaign, in true KFC spirit, the KFC Songkran Bucket 2024 is not just a meal; it’s a celebration of Thailand’s rich cultural heritage, artfully depicted on its limited-edition packaging. Each bucket is a nostalgic journey through Thailand’s landscapes of smiles, evoking the feeling of reuniting with family and friends for a special meal during the auspicious season of Songkran.
Packaged with love, and bursting with the essence of Songkran, the Bucket’s design is certainly a keepsake. KFC fans in Thailand will no doubt experience the nostalgic feeling of home, sharing their memories of this occasion with loved ones, during this prosperous Songkran.
But the magic doesn’t end with the bucket’s exterior, said KFC, open this culinary treasure chest, and you’ll discover a finger-lickin’ feast of KFC favourites, including Fried Chicken, Wingz Zabb, Chicken Pop, and French Fries, all for just 399 Baht. With KFC’s Songkran Bucket, who needs a plane ticket to experience the joys of home?
“It’s a homecoming of its own, and a party in a bucket too, guaranteed to keep you full and happy throughout the Songkran festivities,” said Limbada.
