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Saturday, April 27, 2024

INVNT Group broadens its presence in South Asia with the inauguration of its tenth office in Mumbai, India

INVNT Group, The Global BrandStory Project, has extended its reach into South Asia by inaugurating its tenth office in Mumbai, India, across seven countries. This expansion aligns with the Group’s growth strategy, which aims to meet the growing demand for innovative brand storytelling in one of the world’s fastest-growing markets. Notable clients include Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and others.

Having already established a significant presence in key locations like New York, London, Sydney, Singapore, Dubai, San Francisco, Detroit, Washington D.C., and Stockholm, the addition of Mumbai to INVNT Group’s global footprint signifies another stride in enhancing its services for both local and multinational clients.

“We are excited to extend our reach and expertise to South Asia, a region that is rapidly emerging as a hub for technological and marketing communications innovation. Establishing a base in Mumbai is not solely a strategic decision but also a response to our client’s growing needs to engage and build wider and deeper communities,”  said Scott Cullather, President & CEO of INVNT Group, and CEO of INVNT.ATOM..

“It reinforces our commitment to delivering impactful brand stories globally and locally, catering to the unique challenges and opportunities in the region. Our goal is to create unparalleled brand experiences that resonate deeply with local audiences and set new standards in creativity and strategic execution on the global stage. We’re also thrilled to welcome Laveesh Pandey, who joins our team with the perfect experience to drive the group’s expansion in the region.”

Laveesh Pandey has assumed the role of Managing Director at INVNT Group South Asia, where he will report to Scott Cullather, CEO of INVNT, and Kristina McCoobery, COO of INVNT Group. Pandey, previously the Chief Operating Officer at Starlight Gaming, brings over two decades of experience in the Media & Entertainment industry to the global agency.

With a background that includes key roles at MindShare, Reliance Entertainment, Zapak Digital Entertainment, and Clockwork Events, Pandey possesses extensive knowledge in technology, gaming, experiential marketing, and advertising. His award-winning leadership has been instrumental in driving transformative B2B and B2C brand experiences.

“I am elated to lead [INVNT GROUP]’s expansion into South Asia, particularly in the dynamic and crowded Indian market. Brands in this region are eager for innovative ways to stand out, and we are here to deliver a blend of global best practices with deep local insights,” said said Laveesh Pandey, Managing Director of INVNT Group South Asia..

“In a world that is rapidly evolving, our focus is on connecting brands with their most important communities and audiences in meaningful, authentic, and engaging ways. With [INVNT GROUP]’s diverse capabilities, we are set to redefine brand storytelling in the vibrant South Asian market, creating real impact through the next great era of brand engagement in this region.

INVNT also welcomes Abhishek Pandey as Producer (previously Senior Manager of Operations & Client Relations at MidasNext Media), and Varun Parashar as Manager of Account Services (previously Marketing & Community Lead at Starlight Gaming).

With this expansion, INVNT Group continues to uphold its vision of engaging audiences everywhere by crafting compelling and impactful brand stories across all platforms, the agency said.

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