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Saturday, July 13, 2024

Havas Media Network Melbourne bags French Connection Account

Havas Media Network Melbourne has been awarded the French Connection Australia media account. Tasked with the relaunch of the Australian fashion retailer, Havas will provide implementation planning and buying the agency announced. French Connection Australia, which recently relaunched as Unison, is an Australian fashion retailer, that has proudly been part of the Australian fashion retail landscape for over two decades.

The iconic fashion retailer has a huge physical presence with 160 stores nationwide, making it a large employer of Australians in the fashion industry. The brand is part of the Brandbank Group in Australia, whose stable of fashion and lifestyle brands includes Seed, Allkinds, Commonry, kikki.K and Fine-Day. Unison also has a strong online presence in Australia, offering women’s and men’s fashion as well as bags, shoes, jewellery, and accessories.

“It’s very exciting to be working on such an iconic label as French Connection, now Unison,” said Naomi Johnston, Havas Media Network Melbourne General Manager.

“Like myself, many people have a great affinity with the brand whether it be from another time or with the latest collection. Being part of the next chapter of their fashion journey is a real privilege. To apply our understanding of the current retail environment and capitalise on both in-store and e-comm consumers is a great opportunity to help this brand re-establish itself at the forefront of fashion.”

Virginia Hyland, CEO of Havas Media Network Australia added: “French Connection, now Unison is a highly respected challenger brand in the Australian market and sits nicely within our own agency as we continue to agitate around the very best way for marketers to engage audiences from both an ecommerce, digital and paid media perspective. We are looking forward to designing campaigns that answer the marketers at French Connection’s, now Unison’s, problems to deliver new audience opportunities and help them to grow well. They are in very good hands with our Melbourne team of entrepreneurial thinkers.”

Havas Media Network has been on a roll recently, also winning both the Red Bull and Riviana Foods accounts in the past two months. The company continues to build on its business momentum by picking up Unison on the heels of these two and other prestigious account wins.


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