Millet-based children’s food brand, Slurrp Farm has awarded its integrated media mandate to Havas Media Group India. The mandate includes both offline and digital media duties; and will be handled out of the agency’s Gurgaon office, spearheaded by Harbir Singh Rai, Managing Partner (Head – North 2), under the guidance of Uday Mohan, President & Chief Client Officer, Havas Media Group India.
Slurrp Farm was founded in 2016 by Meghana Narayan and Shauravi Malik
Shauravi Malik, Co-founder, Wholsum Foods Pvt Ltd, said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”
Mohit Joshi, CEO, Havas Media Group India, said, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, diabetes among children, healthy food and nutrition-based diet have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.”
