Hari Krishnan, President at Lowe Lintas, where he led the southern operations, has beennamed CEO of Mullen Lintas. With over two decades of experience in advertising andmarketing, Hari has worked across a range of product categories and consumer segments and has led large multi-cultural teams and P&L operations.
Prior to his stint at Lowe Lintas, South, Hari was CEO of MullenLowe Group, Sri Lanka, where,in 2015, he strategized the acquisition and transformation of the agency leading it to become the Effie Agency of the year.
During his tenure at Lowe Lintas, Bangalore, the agency acquired a series of big accounts, such as Manipal Healthcare, MedLife, Xiaomi, PhonePe, ShareChat, Cure.fit, Lenskart, Cricbuzz, 3M Scotch Brite, Britannia Timepass, and Shell Lubricants, among others.
Earlier, Hari worked with GREY Global and JWT, and was also Vice-President Marketing at Star TV. Among the brands he has worked with include Unilever, Britannia, Parle, Ferrero Rocher, Fastrack, Titan, Tanishq, Flipkart, Swiggy, Phonepe, Future Group, Arvind Brands, DELL, MRF, 3M, Ford, Maruti Suzuki, and Audi.
“Hari’s appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies…” It was in 2015 that Mullen Lintas was set up as a‘challenger’ agency with the now famous tagline “Most Talent Per Square Foot” and within two years had found a place among the top 10 agencies in India.
Speaking to the media about Hari’s appointment, Virat Tandon, Group CEO, MullenLowe Lintas Group, said,“Mullen Lintas has created a name and stature for itself in a very short period of time and is poised for more. The reason for that lies in our commitment to always put the A-Team at Mullen Lintas. So, when we were looking for the best person to lead the agency as CEO, Hari was the natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur, and as a brands and ideas champion.”
Referring to Hari’s outlook, Tandon said, “He is passionate about making the agency future oriented. We were fortunate that he also happened to be working at Lowe Lintas. Hari’s appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies. His insatiable appetite for growth, challenges, and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.”
Talking about his appointment as CEO of Mullen Lintas, Hari said, “If Lowe Lintas is like an aircraft carrier in the high seas — solid, powerful, and battle ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts. The creative firepower, pace, agility, and intensity of Mullen Lintas is just what brands need in a marketing world that is mutating and evolving rapidly. It’s both scary and exciting to be in charge of this beast and I look forward to partnering the amazingly talented and passionate gang of Mullenials.”
The appointment takes effect January 2020.
