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Sunday, October 24, 2021

FRESH ARRIVALS AND NEW MANDATES

Jasleen Kaur Gumber

Jasleen Kaur Gumber is CSR Head for United Colors of Benetton

Gumber, who has been with the fashion major for over five years, has led several marketing campaigns for the brand. Her new role will also include her current portfolio of Marketing & PR. An alumna of Management Development Institute, Gurgaon, Gumber has had ten years of experience in marketing. A serious researcher, she has several copyright papers to her credit and has also written a book titled ‘Ginger and Honey’. Gumber also delivers lectures at various IIMs and university colleges.

PR Pundit wins BIC Cello’s strategic communications mandate

BIC Cello, well-known stationery brand and leading manufacturer and distributor of writing instruments, has named PR Pundit to oversee their communications initiative. Speaking about the appointment, JoAnn Kharma, Regional Communications Manager, for BIC Middle East, Africa, and India, said: “As a brand, we understand the importance of engaging our consumers with relevant and meaningful content. Our communications approach is evolving to include more creative content and consumer-centric experiences that allow us to form deeper connections with our audience. We are delighted to partner PR Pundit our new creative and strategic communications partner to help our global vision of ‘bringing simplicity and joy to everyday life’ come alive in the Indian market.” On winning the mandate, Archana Jain, Managing Director, PR Pundit said: “BIC Cello is a global legacy brand in the stationery segment, and we are delighted to be appointed as their strategic communication partner. They have a wonderful line up of power-packed initiatives for the coming year and it will be an absolute privilege for us to be working with their teams to drive saliency for the brand and its product portfolio.”

Ira Pradhan Heads Internal Comms, Diversity, CSR at Freshworks

Ira Pradhan

Ira Pradhan, formerly Corporate Communications head at Mercedes-Benz Research and Development India, has joined Freshworks as head of Internal Communications, Diversity & Inclusion, and CSR. Announcing it on LinkedIn, she said: “Today I join Freshworks. I will be leading Internal Communications, Diversity and Inclusion, and CSR topics. Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe.” Pradhan comes with over 15 years of experience in corporate communications, having previously worked at Philips Innovation Campus, Wipro Technologies, and Tesco.

Dwaraknath Naidu is Chief Growth Officer, Wavemaker Indonesia

Dwaraknath Naidu

Dwaraknath Naidu, General Manager at Wavemaker, the Indonesia-based media and creative agency, has been elevated as Chief Growth Officer to drive Wavemaker’s growth through new business acquisitions and building new products. Taking up the new role, Naidu said: “It’s a challenging yet exciting time to be in Indonesia, given the unprecedented growth the market and our clients are witnessing, and to work with an amazing team to build strategic solutions for new client challenges. I thank Wavemaker for this opportunity and eager to provoke growth for our clients and our people.” Congratulating Naidu, Amir Suherlan, Managing Director, Wavemaker Indonesia, said: “Naidu has shown outstanding works and contribution to Wavemaker growth journey in past three years. This new role will give sharper focus for him, in line with the company’s ambition to keep growing, for our clients, our people, and our business.”

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