Gifting portal Ferns and Petals has stepped into the digital video content segment with the launch of FNP Media — its new digital content house. FNP Media is a content company and production house that aims to produce quality content for digital platforms. It has three verticals, namely, Live By FNP Media, Films By FNP Media, and Music By FNP Media.

According to a statement from the company, the content will be in the form of short films, web series, and storytelling and will be hosted on YouTube channels of the respective verticals that showcases performing arts, films, shows, and original music.

Vikaas Gutgutia, Managing Director & Founder, Ferns N Petals and FNP Media.

Speaking about the launch, Vikaas Gutgutia, Managing Director and Founder, Ferns N Petals and FNP Media, said, “With the launch of FNP Media we see ourselves catapulting into the next phase of growth. Digital will play a critical role in fueling this growth and we wanted to ensure that we had a strong offering and presence in the space. We have invested a lot of time and energy in creating and acquiring good content for FNP Media, which we hope our viewers enjoy.”

Talking about the purpose behind the launch, Ahmad Faraz, General Manager, FNP Media, said, “We are concentrating on bringing the content which appeals to people and helps them change their perception. We are working with some new but very talented writers and directors from the industry right now. As a content company we have seen and observed that short format content appeals to audiences as well as brands. It is the future of the content industry.”