Eurosport India, the sports channel from broadcast network Discovery has appointed Bollywood actor John Abraham as the brand ambassador for their flagship motorsport property – MotoGP. Abraham will be seen promoting MotoGP to a wider audience base in India as its face through Eurosport’s campaign – “MotoGP, Race Lagate Hai”. The campaign will have a comprehensive promotional plan across platforms including radio, OOH and digital.
Welcoming Abraham on board, Megha Tata, managing director- South Asia, Discovery Inc, said, “Discovery network has always believed in creating passionate communities and bringing on board John Abraham as the India ambassador for MotoGP is just a step in that direction. Motorsport still has a lot of distance to travel as a mainstream sport in India and we couldn’t find a better fan of Moto GP than Abraham.”
Commenting on it, Vijay Rajput, senior vice president – affiliate sales and product distribution, Asia – India Sales & Distribution at Discovery Inc. and head of Eurosport India said “John is synonymous with motorbikes and superbikes in India and will play a crucial role in promoting MotoGP among the masses. Through this campaign we aim to expand its reach across the length & breadth of the country also fuelling more conversations around the thrill and competitiveness of the sport.”
On taking up the endorsing duties, Abraham said, “It’s a moment of pride for any fan to become the India Ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport.”
Abraham, who is a self-confessed motorbike enthusiast and a keen follower of MotoGP, shared about his passion for motorsports, saying, “I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans.”
Grand Prix motorcycle racing which is popularly known as Moto GP worldwide is the motorcycle road racing events held on road circuits and is sanctioned by the Fédération Internationale de Motocyclisme (FIM). In India, it is being live telecasted by Eurosport India. Automobile brand Yamaha’s R15 has come on board as a co-presenting sponsor for its broadcast in India.