ELMO Software has undergone a brand makeover in collaboration with the creative agency It’s Friday. The company expressed that the HR landscape has evolved significantly since ELMO’s inception 21 years ago, prompting the brand’s visual and communicative revamp to align with these changes.
It’s Friday worked with ELMO to develop a new purpose, vision, and values to articulate how and why they do business and provide a strong foundation for ELMO’s next phase of growth. The next part of the brand update was to develop a new brand identity, to drive distinctiveness in an increasingly competitive landscape and position ELMO for a more impactful future.
After two decades with their signature red, white, and blue, ELMO has embraced a bold and confident new look to reflect the big, bold changes within the HR community the company serves.
Kate Jones, Chief Marketing Officer at ELMO said, “The It’s Friday team have led us to a more distinctive and thought-provoking brand. At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”
Vince Lagana, Chief Creative Officer, and Co-Founder at It’s Friday said, “The new design system was inspired by all the amazing things that make ELMO a force in the HR world. It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category.”
