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Wednesday, October 27, 2021

DIZO awards its digital mandate to White Rivers Media

DIZO — a brand in the realme techLife ecosystem has awarded its digital mandate to White Rivers Media, one of the top digital marketing agency. As per the mandate, The agency will curate the digital strategies for DIZO to promote and elevate user experience in AIoT. The brand will focus on smart entertainment, smart home, smart care, and accessories for its consumers. The agency has conceptualised the brand launch video with the vision of establishing the brand not just for the young generation but also for those who are young at heart.

Commenting on the strategic tie-up, Sugandha Varshney, social media lead, DIZO said, “The team at White Rivers Media understands that we intend to keep the consumers at the very epicenter of the technology. They have helped us curate a digital campaign that will help us reach our target audience.”

On winning the mandate, Mitesh Kothari, co-founder, White Rivers Media, said, “With people spending most of their time home, we have witnessed a gradual shift in their mentality — they are now willing to spend more to optimize comfort in their home lives. With the launch of DIZO during a time when the experience economy has slowed down, we are expanding our horizons towards creating versatile digital tech experiences and creating a sphere of tech-empowered life through AIoT.”

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