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Monday, October 18, 2021

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AAP leader Arvind Kejriwal, incumbent Chief Minister of Delhi, reached out to his electorate with a straightforward-without-frills video to canvas their support and vote.

K.G. SREENIVAS | New Delhi

He rings the doorbell. Through the peephole door-viewer you can see AAP leader and sitting Delhi Chief Minister Arvind Kejriwal. Once you have opened the door, Kejriwal, courteous to a fault, enquires if you were busy and if he could step in a for a minute. Once you have asked him in, Kejriwal says how because you have been busy with work, he had himself come down to talk to you about what his government had done for Delhi and its citizens.

In the next frame, Kejriwal, a second-term Chief Minister, is seen pouring himself a cup of steaming tea and settling down in a chair as he waits to be probed about his work for the people of Delhi a little head of the recently concluded elections to the keenly contested State Assembly. 

In the frame are seven buttons: Water, Health, Electricity, Education, Unauthorized Colonies, Women Empowerment, and Infrastructure.

Once you press any of the buttons, Kejriwal speaks about the topic in question, expiating at some length about the successes of his government in the area concerned. [See video below.]

https://d3bipf2ptjo9dw.cloudfront.net/Doorknocking.mp4

The video has been made by the Hyderabad-headquartered I-PAC (Indian Political Action Committee) that claims to be India’s “first and largest cross-party political advocacy group, widely credited to have revolutionised election campaigning in India”.

I-PAC describes itself as the “platform of choice for students and young professionals to participate in and make meaningful contribution to political affairs and governance of the country, without necessarily being part of a political party”.

Launched as Citizens for Accountable Governance (CAG) in 2013, I-PAC today has in its rolls academicians and professionals from a variety of backgrounds, giving them “a unique opportunity to become a part of the election process and influence policy making in India”.

I-PAC says it works with “visionary leaders with a proven track record” and, in turn, the “group helps them set a citizen-centric agenda and partners with them to conceptualise and implement the most effective methods of taking it to the public and gathering mass support”.

Controversial and well-known professional political strategist Prashant Kishor is one of the founders of I-PAC.

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