The idea is to create a premium animation show, followed by a new season in the franchise every year. Owned by former cricket captain and iconic sporting hero M. S. Dhoni, the production house has announced the joint venture with Black White Orange Brands to create a “secret-agent animated universe”. The first edition will be based on the cricketer himself.
‘Captain 7’, an animation fiction show based on Dhoni in a never-seen-before avatar, will be launched in 2022 and is being co-produced by Sakshi Singh Dhoni, the cricketer’s wife, and BWO. The series is currently under pre-production. The content will be distributed across platforms worldwide. “The concept and story is great. It will bring to life my other passions along with cricket,” said Dhoni.
“When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with ‘Captain 7’,” Sakshi added.
Bhavik Vora, Founder and Chief Executive Officer, BWO, said, “Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we’ve always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD’s legacy forward. This partnership with Dhoni Entertainment is truly a dream collaboration and we can’t wait for audiences to see the show.”
