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Thursday, October 5, 2023

Dheeraj Sinha to join FCB as Group CEO India and South Asia

FCB has appointed Dheeraj Sinha as the Group Chairman and CEO India and South Asia, and current Group Chairman and CEO Rohit Ohri will move to a new role as FCB Global Partner. Sinha, who will join in November, will report to FCB Global CEO Tyler Turnbull.

Interview: Dheeraj Sinha, CEO, South Asia, Leo Burnett, and chairman, BBH  India | The Financial Express

This news comes on the heels of FCB Group India being named Adweek’s International Agency of the Year for purpose-driven work that drives business results for clients. Over the last six years, the agency has won 32 Cannes Lions and over 100 creative awards globally, and transformed its creative reputation in India and beyond. FCB Group India also acquired a majority stake in FCB Kinnect, the a digital-first creative agency, and recently launched FCB/SIX, its digital media, CX and performance offering.

“Since Rohit joined FCB eight years ago, FCB India has seen tremendous success under his leadership. It was time for his next challenge, and while we can’t thank him enough for all that he has done for the agency, I’m excited to have him join our global team to put his valuable experience to work for some important upcoming projects,” said Turnbull. “Together, we have found his successor in Dheeraj — an amazingly talented, creatively focused and driven leader who understands the economic power of creativity.”

“The last eight years at FCB Group India have been truly amazing. My mandate was to transform the creative reputation of FCB in India. By nurturing culture and cultivating talent, we’ve been able to deliver creative excellence consistently since 2018. I’m enormously grateful to my fabulous India team for the creative and business success we have seen. Our partnership with our clients has been our true strength in this creative transformation journey. Further, with the acquisition of Kinnect and the launch of FCB/SIX in India, I believe we are now uniquely poised to power our creative work with data and technology. I’m delighted to now work on the strategic priorities of our global network with Susan and Tyler as FCB Global Partner,” said Ohri.

Sinha joins FCB from Publicis Groupe, where he is currently the CEO of Leo Burnett South Asia and Chairman of BBH India. Under his leadership, Leo Burnett transitioned from a mid-tier agency to a leading agency in India and almost doubled its size. He has also held several other leadership roles throughout his career, including Chief Strategy Officer of South and Southeast Asia at Grey Group, where he fostered a culture of strategy at Grey APAC.

“Dheeraj is a strong advocate for the power of creativity, with a proven track record of transforming businesses. His experience driving revenue for iconic creative brands and agencies is exactly what we needed to help fuel our next chapter of success in India,” said Turnbull.

“I’m delighted to welcome Dheeraj into the FCB family. He is a dynamic leader brimming with new ideas. I believe he has the right capabilities and mindset to take FCB Group India to newer heights,” said Ohri.

“I am so excited to be leading the next phase of narrative for FCB in India and the region. I believe that with data and technology at its service, creativity is the greatest force of our times. The true power of our industry is in maximizing business opportunities and solving for human problems using creativity. I love the perspective at FCB about creativity as an economic multiplier. The agency has had a great run in the country, with very strong partnerships with the best clients, and has been one of the most respected agency brands. I look forward to working with the global leadership at FCB under Susan and Tyler, to continue to build FCB in India and the region as the most creative company, helping our clients maximize the opportunities and leaving the world a better place at the same time,” said Sinha.

He will work closely with Ohri to ensure a smooth and seamless transition across the agency’s many offices, people, clients and partners in India.


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