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Sunday, June 4, 2023

Dentsu Unites its Global Creative Shops into ‘Dentsu Creative’

Dentsu international has announced the creation of an entirely new global creative network, that unites all of its creative agencies, including DentsuMB, 360i, and Isobar under the ‘Dentsu Creative’ brand. Led by Fred Levron, who joined dentsu international as Chief Creative Officer in November of last year, Dentsu Creative will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across dentsu international and collaborate closely with dentsu’s creative team in Japan.

Wendy Clark and Fred Levron - Dentsu Creative

Dentus said that further leadership announcements will be made ‘in the near future”.

“Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and in the role we give to creativity,” said Fred Levron, Chief Creative Officer, dentsu international.

“If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”

Clark added, “We’re fortunate to draw from our Japanese heritage steeped in a relentless focus on craft, innovation and creativity.”

“This legacy inspired our vision for modern creativity that was born in Japan and raised in a connected world. Dentsu Creative offers a simplified, modern creative proposition that answers clients’ needs for us to break down agency silos and inefficiencies and seamlessly connect our talent around the right client opportunities at the right time.”

Clark is referring to what the agency describes as “Dentsu Creative blends dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape.”

“With Dentsu Creative, we will transform the creative face of dentsu as a network,” said Ajay Gahlaut.

“As we add Modern Creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse. Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”


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