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Friday, January 27, 2023

Dentsu Indonesia strengthens Executive Leadership team onboarding Aloysia Dian Anggraeni and Laode Hartanto

Dentsu Indonesia has added to its executive leadership team with the appointment of Aloysia Dian Anggraeni (Aloy) as CEO of Media Service Line, and Laode Hartanto (Tanto) as its first Chief Growth Officer. These appointments continue dentsu’s momentum in the market including the appointment of Prakash Kamdar as CEO dentsu Indonesia, the recent promotions of Wisnu Satya Putra (CEO, Creative) and Arshad Rahman (CEO, Customer Experience Management / CXM). Aloy and Tanto will both join dentsu Indonesia’s executive team reporting directly to Prakash Kamdar. Aloy’s appointment is effective immediately, while Tanto will commence his new role on 1 April 2022.

“Aloy is a strong and proven leader who has continuously brought significant impact to dentsu Indonesia ever since she joined dentsu in 2015,” said Prakash Kamdar, CEO of dentsu Indonesia and Singapore.

“She will now lead and drive continued growth for dentsu’s Media Service Line, and further accelerates dentsu’s media ambitions and capabilities across our brand units and for our clients. And I also look forward to Tanto joining us and leveraging his unique perspective and deep expertise in advertising to strengthen our partnership with clients and grow their business to the new heights.”

Aloy brings over 17 years of advertising experience to the new role. She started her journey in dentsu as Head of Global Clients in Carat Indonesia, then she took over the role of General Manager in Vizeum Indonesia with great success. With her notable leadership, she has led and accomplished the merger of Vizeum and Main Media, and eventually served as the Managing Director of Carat and Vizeum Indonesia.

“I am humbled and honored to serve as Media CEO of dentsu Indonesia. With the collective efforts of our media leadership team, dentsu’s media service line is very well-positioned in the market in terms of growth, performance, and capabilities,” said Aloysia Dian Anggraeni, CEO, Media, dentsu Indonesia.

“Now, we are ready to push it onwards and upwards even more. I am looking forward to working closely with the board and the entire family to make great strides forward in the coming years”

Tanto joins dentsu Indonesia with over 15 years of experience in driving clients’ growth of giant media and tech companies including Gojek, Emtek Group, Facebook, and MNC Group. He has steered exponential sales growth for years and mastered a wide spectrum of advertising and marketing solutions ranging from conventional media to modern digital media. As Chief Growth Officer, Tanto will collaborate across dentsu’s three service lines – Creative, Media, and CXM to provide further impetus for dentsu’s ongoing growth, with a focus on strengthening the partnership with clients to scale new heights for their business.

“Dentsu Indonesia has been known as one of the largest agency networks in the market, I’m very proud and excited to join dentsu as it completes the missing puzzle of my career experience from media, social network, and OTT to finally anchoring in a modern marketing utopia, with the network spans from brands to media, from platform to campaign,” said Laode Hartanto, Chief Growth Officer, dentsu Indonesia.

“I’m confident to bring new horizon on how an agency can lift brands and continue its successful growth.”


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