Aligned with the theme of this year’s International Women’s Day, “Accelerate Progress,” which spotlights gender equality and women’s rights to healthier lives, dentsu Hong Kong has launched the dentsuHER Content Hub.
The hub, said dentsu, is “a platform that holds insights into the needs and wants of the affluent women in Hong Kong who through their resilience and endeavors have become a powerful segment with high disposable income and spending power.” According to dentsu, recent data highlights a shift in Hong Kong, where affluent women have surpassed men in numbers, signifying a pivotal moment in the region.
“This significant occurrence is part of a larger trend in Asia, where women’s wealth ranks second only to that in North America. From dynamic ‘Alpha Women’ to devoted mothers, these women share a common quest for personal autonomy,” the agency said in a release.
“We believe that every woman has a different story to tell, and by amplifying these stories, we can bridge the gap in serving the unique needs and aspirations of the powerful affluent female audience, recognizing that when women thrive, businesses flourish.”
The platform aims to go beyond the surface and delve deeply into the ten key insights into the lives of affluent women, offering a comprehensive understanding of their behaviors and preferences. These insights encompass a wide range of aspects, including achieving a balance between family and career, prioritizing health and wellness, embracing technology, and engaging with social media.
Additionally, the dentsuHER portal goes beyond in understanding the intricacies of each type of ‘Alpha Woman’, offering an in-depth exploration of The Six Archetypes of Affluence: the Intuitive Explorer, the Compassionate Planner, the Dazzling Diva, the Opinionated Protector, the Visionary Leader, and the Contented Free Spirit.
Utilizing dentsuHER’s meticulous data analysis and extensive research, this transformative portal will inspire marketers to tap into new revenue growth and project an inclusive image while partnering with dentsuHER to develop relevant propositions, product designs, brand experiences to cater to align with HER needs.
