Kiara Advani has been signed as the brand ambassador for confectionery major Mars Wrigley’s global brand, Galaxy chocolates. The company made the announcement in collaboration with the actress via her official social media pages with a teaser video. The announcement was followed by a TVC wherein the actor is seen indulging in the smoothness of the chocolates.
Conceptualised by DDB Tribal, the film brings alive how mundane moments in daily life can be made pleasurable as soon as the smoothness of the Galaxy chocolates takes over. The film showcases a playful hide-and-seek gesture between Kiara and the moon, with the moon fixated on the Galaxy chocolate, symbolizing the out-of-this-world experience it offers. The ad establishes Galaxy as the preferred brand for pleasure seekers nationwide.
Talking about the latest association, Varun Kandhari, Director Marketing, Mars Wrigley India, said, “We are really delighted to have Kiara as the face of our globally loved GALAXY chocolate in the India market. Her elegance and charm seamlessly compliment the brand’s persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure GALAXY chocolates deliver with their signature smooth recipe. Through our associations and portfolio, we have been continuously driving relevance for our GALAXY chocolates in the minds of the Indian consumer. With this new development, we intend to further strengthen affinity toward GALAXY chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”
Commenting on the association, Kiara Advani, said, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. Chocolate has a far more deeper place in all our hearts as it denotes our childhood memories. This association holds a special place in my heart as I am a loyal consumer of GALAXY chocolate and you will always find a bar or two in my refrigerator. It brings me immense happiness to be part of such an iconic and globally loved brand.”
Speaking on the latest campaign, Iraj Fraz, Creative Head, DDB Tribal, said, “GALAXY Chocolates’ global platform of #ChoosePleasure is reincarnated with a Star and the Moon: Kiara Advani is here to lend her charm for the smoothest chocolate ever. The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is not a film to be described in words. There should be no explanation of the plot. No summary of the story. This is a film to be just watched, consumed, and enjoyed. So, here’s what we urge – #ChoosePleasure, pull out your earphones and watch it on a large screen.”
