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CCPA issues notices to 14 companies for misleading ads during Covid-19

The Central Consumer Protection Authority (CCPA), which regulates matters relating to violation of rights of consumers, unfair trade practices and false or misleading ads which are prejudicial to the interests of consumers and to promote, protect, and enforce the rights of consumers as a class has issued notices to 14 companies so far for misleading advertisements claiming products with immunity booster and COVID-19 virus protection during the pandemic.

Minister of State for Consumer Affairs Danve Raosaheb Dadarao, in his written reply to Parliament, said the showcause notices have been issued to companies selling water purifiers, paint, floor cleaners, apparels, disinfectants, and furniture among a host of other categories.

Minister Dadarao, said, “So far, the CCPA has issued show cause notices to 14 companies pertaining to various sectors such as water purifier, paints, floor cleaner, apparel, disinfectant, furniture for resorting to misleading claims such as immunity, COVID-19 virus protection etc.”

The minister further added that an advisory had been issued to the industries and associations for making false claims about effectiveness against coronavirus which are not supported by competent and reliable scientific advice.

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