Festive ad volume for automotives up 36% over 2019: BARC

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million...

COVID-19: GLOBAL AD SPEND DROPS BY $63 BILLION

Traditional media have had their worst year on record in recent memory, driven by sharp and...

Campaigns, Collaborations, New Mandates

DHL collaborates with Sportskeeda for ISL 2020-21

New Wins, a New Brand Ambassador, and a High-Profile Exit

Vasu Healthcare hires Scarecrow M&C Saatchi Healthcare brand Vasu Healthcare has appointed...

Govt plans norms for TV advertising by online gaming companies

While gaming is a regulated business, games of skill are allowed under the law of the land although “games of chance”...

IPL13: Ad Volume for News up by 14%, GEC 15%

During the recently concluded IPL13, the advertising volume for the sport genre rose by more than...

WPP merges Geometry with VMLY&R

The world’s largest advertising and creative transformation company, WPP, announced the launch of VMLY&R COMMERCE, a...

Reliance Retail to acquire Future Group without delay

Reliance Retail Ventures Limited, a subsidiary company of the Mukesh Ambani-owned Reliance Industries Limited, has said...

INDIA FASTEST-GROWING OTT MARKET: PwC REPORT

PwC’s Global Entertainment & Media Outlook: 2020-2024 report says the OTT market in India has grown...

#DeliciouslyEverywhere

Conceptualised by Wunderman Thompson, #DeliciouslyEverywhere will be first ever campaign for the Rebel Foods-owned dessert brand ‘Sweet Truth’. Rebels currently owns...

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