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Thursday, October 5, 2023

Casio G-SHOCK Appoints Wieden & Kennedy India Agency of Record

Wieden & Kennedy India has been tapped as the Creative Agency on Record for watch brand G-SHOCK in India. “This strategic collaboration marks a significant milestone in both companies’ pursuit of excellence and their commitment to delivering groundbreaking campaigns and exceptional experiences.” the agency said in a release.

“At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!” said Shreekant Srinivasan, Head of Delhi Office at Wieden & Kennedy India.

“We are delighted to join forces with Wieden & Kennedy India as our Creative Agency on Record,” said Hideki Imai, Managing Director]at Casio India. “Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-SHOCK’s position as the go-to brand for individuals seeking unmatched toughness and style.”

Wieden+Kennedy said that with this partnership, watch enthusiasts and consumers can anticipate captivating campaigns and immersive experiences that will amplify G-SHOCK’s presence and solidify its position as the leading brand of tough watches with unparalleled fashion sensibilities in India.


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