Dentsu Creative Bengaluru took home Agency of the Year, while Ogilvy won Network of the Year and WPP was awarded most creative company of the year at Cannes Lions 2022. Dentsu Creative, Bangalore was awarded Agency of the Year at Cannes Lions 2022, marking the first time an Indian agency has been awarded the title. The Agency of the Year of the year title came following an impressive week winning a Titanium and three Grands Prix for Vice Media’s “The Unfiltered History Tour”.
This marks the first time an agency from India has won Agency of the Year and “The Unfiltered History Tour” is now the most awarded campaign from India at Cannes Lions
“Honestly, I am speechless right now, so it is a challenge to find words and new adjectives to express how I feel,” said Amit Wadhwa, CEO India, Dentsu Creative.
“To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, 4 Silvers, and 3 Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But guess what this is not where it ends, we are ‘The Agency of the Year
PG Aditiya, Co-founder Talented, Ex-CCO Dentsu Webchutney, added: “Chuffed that Unfiltered History Tour ends it week as India’s most awarded campaign at Cannes Lion, ever – now also with India’s first Titanium. We’re even happier than on India’s first year of winning a Titanium… we’ve won two! Huge congratulations to our friends at Ogilvy India and their brilliant work on Cadbury.”
Ogilvy Wins Network of the Year
WPP-owned Ogilvy was named Network of the Year after garnering 88 Lions during the festival including a Titanium Lion, two Glass Lions for Change Golds, 23 Golds, 21 Silvers, and 43 Bronzes.
Ogilvy was recognized across a broad range of categories throughout the festival, including Golds in Data-enhanced Creativity, Use of Data-driven Insight, Innovation in Branded Content, Innovative Use of Influencers, eCommerce, and Corporate Purpose & Social Responsibility, among other categories.
“Shah Rukh Khan-My-Ad” by Ogilvy Mumbai for Cadbury Celebrations earned the prestigious Titanium Lion, which celebrates game-changing creativity. The campaign used machine learning to put Bollywood star Shah Rukh Khan into thousands of ads for small, local stores greatly affected by the Covid-19 pandemic.
Ogilvy Greece won for Lacta’s “Don’t Ever Leave Me,” a poignant film about domestic violence, and Ogilvy Honduras was recognized for “Morning After Island,” which sought to overturn Honduras’s 2009 decree banning the sale, distribution, and severe penalties for using emergency contraception pills, both earned Gold.
“Our teams earned this honor by producing work that upends the status quo, that alters the conversation, that creates meaningful change, and reshapes our industry,” said Ogilvy’s Global Chief Creative Officer Liz Taylor.
“We are so proud that the work honored spanned so many categories, countries, and clients. It is a powerful demonstration of what defines Ogilvy. It’s pervasive creativity. It’s borderless creativity. It’s creativity with impact.”
Final Day Winners
On the final day of the 2022 Cannes Lions International Festival of Creativity, Lions were awarded for Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions, Titanium Lions. Special awards were also announced.
“I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage,” said Simon Cook, CEO, LIONS.
In the Film Lions, celebrating the creativity of the moving image, 2,028 entries were received and 61 Lions were awarded: 8 Gold, 20 Silver and 31 Bronze, and the jury chose to award two Film Lions Grands Prix.
The first was awarded to ‘Super. Human’, for Channel 4 by 4creative, London.
The second Grand Prix was presented to ‘Escape from the Office’ for Apple by Apple, Sunnyvale / Smuggler, Central LA.
Sustainable Development Goals Lions
The Sustainable Development Goals Lions, which celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to impact the world positively, received 618 entries in total. The jury awarded 19 Lions: 3 Gold, 5 Silver, and 10 Bronze.
The Grand Prix went to ‘The Missing Chapter’, for P&G Whisper, by Leo Burnett, Mumbai.
Glass: The Lion for Change
This award celebrates culture-shifting creativity, and received 141 entries. The jury chose to award 8 Lions: 3 Gold, 1 Silver and 3 Bronze.
The Grand Prix went to ‘Data Tienda’, for We Capital, by DDB México, Mexico City / DDB Mexico, Ciudad de México.
In the Titanium Lions, honoring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry, 198 entries were received and the jury awarded 5 Titanium Lions.
The Grand Prix, which went to ‘Long Live The Prince’, for Kiyan Prince Foundation, Ea Sports, QPR, Match Attax, by Engine, London.
Grand Prix For Good
The Cannes Lions Grand Prix For Good recognizes and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large.
The Grand Prix was awarded to ‘Save Ralph’, for Humane Society International, by The Humane Society Of The United States, Washington DC / Vespa Pictures, California.