South Korea’s BTS released a new anthology album called ‘Proof’ and according to Twitter, it received 22 million Tweets on the launch day, peaking from midnight to 1 AM ET Proof hit 3 million Tweets in just one hour.
The new album sold a total of 2.15 million copies as of 11 p.m. Friday, just 10 hours after it became available in the market, according to data from Hanteo Chart, a South Korean music chart, reports The Korea Bizwire. The album spans the past nine years of the band’s discography, as well as three new songs.
Twitter said in a statement that “Fans from South Korea, US, and Indonesia were the loudest on Twitter, and conversations about the group’s latest release came from all over the world, including countries like the Philippines, India, Japan, Mexico, Brazil, Thailand, and Peru.”
For the occasion of the album release Twitter launched custom emojis including a grey-colored BTS symbol thatcould be included by using hashtags #BTS and #방탄소년단, while #BTS_Proof would activate a special Proof emoji. #YetToCome and #TheMostBeautifulMoment would activate emojis too.
Additionally, @TwitterMusic also changed its header to a BTS concept image, bio to #BTS_Proof and name to ‘Twitter Music is listening to BTS “Proof“‘ to promote the new album.
“Be it to celebrate new albums, or to cheer them on at important occasions, the #BTSARMY has always stayed close to the band on Twitter,” said YeonJeong Kim, Head of Global K-pop Partnerships at Twitter.
“Just weeks ahead of their comeback, BTS made a trip to Washington, D.C., paying President Joe Biden (@JoeBiden) a visit to discuss anti-Asian hate crimes, sending hashtags like #BTSatTheWhiteHouse to the top of Twitter trends worldwide. With our various features and activations, we will continue to connect BTS and the fans, helping them to celebrate moments no matter where they may be in the world.”