Bastion Creative has announced the appointment of two senior leaders with Angela Morris joining as National Chief Strategy Officer and Ana Lynch as Sydney Managing Partner. Morris brings over two decades of global experience, spanning brand consulting, advertising, behavior change, and innovation. Prior to joining Bastion, Angela was National Chief Strategy Officer at Wunderman Thompson. She has also served as Chair of the APG, on the Communications Council Board, and the Effies Governing Committee.
“I think the Bastion model is really interesting because it delivers the specialisms clients need today, including data intelligence, in an interconnected way that they can’t readily access elsewhere,” said Morris.
“This enables cross-discipline thinking and the delivery of more connected and compelling brand experiences.”
Lynch also joins from Wunderman Thompson, where she was a Partner directing the network’s top billing multi-national and domestic clients. She has worked at some of the most recognized creative agencies in Australia and the UK, leading major client relationships including Vodafone, Kellogg’s, Mars, P&G, J&J, Subway, Unilever, Nestlé, Federal and State Government and Not-for-profits.
“As I got to know Bastion it became clear they are a progressive independent network, that has serious momentum in their mission to forge an alternate path ahead. I am thrilled to be joining the team at such a pivotal time,” said Lynch.
Mike Godwin CEO, Bastion Creative added: “Ange and Ana bring the perfect balance of humanity and ambition to the leadership team and I’m excited about the ways they will help us build our clients’ brands and businesses going forward.”