RD&X Network, the Global advertising and marketing transformation startup, has announced the appointment of Ashish Bhasin as co-founder and chairman. Prior to this, Bhasin has worked with Denstu as its chief executive officer Asia-Pacific (APAC) and chairman India for 13 years.
Bhasin comes with over 34 years of experience in the media and advertising industry, where he has worked with 24 successful agency acquisitions, management of more than 10,000 people, and over USD four billion of ad spends in the APAC region.
Speaking about this development, Bhasin said, “MadTech, a combination of MarTech and AdTech, is clearly the future of our industry as digital spends cross 60 per cent globally, reaching over a trillion dollars by 2027. Rajiv and the RD&X Network team have developed a unique AI-based platform that will enable direct clients, clients wanting to in-house, as well as digital, and advertising agencies. With one of the finest technology teams, a committed founder with experience and drive like Rajiv, RD&X Network has the potential to become the first India-out, platform based global advertising and marketing startup.”
“The opportunity to mentor and guide this process attracted me to join the RD&X Network. It is also my first entrepreneurial venture as a co-founder and I am delighted to partner with Rajiv,” Bhasin added.
Elated upon Bhasin’s appointment, Rajiv Dingra, founder and chief executive officer, RD&X, said, “Ashish is an advertising and media legend, who brings with him the unique experience and wisdom of scaling the digital advertising business, both organically and inorganically, across several markets, regions, and with diverse entrepreneurs.”
“We have worked together in the past when WATConsult joined Dentsu, and I have witnessed his amazing zeal and drive first-hand as a leader always seeking to build the future of advertising by inspiring his team. We are extremely excited to have him onboard as our co-founder and chairman. Together, we intend to create the platform-driven future of the advertising industry as we take this step,” Dingra further added.