Following a multi-agency pitch, GroupM’s MediaCom has won the media mandate for renowned footwear brand, Aqualite. According to the mandate, MediaCom will be responsible for strategy, planning, buying, and implementation out of its Gurgaon office.
Talking about the strategic tie-up, Avichal Gupta, director marketing, Aqualite, said, “We are happy to team-up with MediaCom as our media partner as the agency brings the quality of experience and execution with them. For Aqualite, we always look for a partner who can understand and resonate with the brand as well as understand our consumer offerings and we saw this in the team and the work they put forward.”
Gupta further added, “We are confident that MediaCom will be able to develop a robust strategy for our media planning and buying to add impetus to all our marketing initiatives and help us be the best for our consumers. We look forward to working with them.”
On winning the mandate, Navin Khemka, chief executive officer, MediaCom South Asia, said, “We, at MediaCom are very excited and proud to partner with a brand like Aqualite – an organic homegrown start-up which became one of India’s largest footwear companies through the years. Their dedication to providing their customers with multiple product choices and stay rooted in their objective has driven them to become one of the market leaders.”
Commenting about the collaboration, Khemka said, “We understand how Aqualite is committed to its consumers. Similarly, we want to be committed to deriving a very focused consumer-driven 360-degree media approach across all media platforms and help the brand reach their business goals.”