Aegon Life, an Indian life insurance company has on boarded Akhil Almeida, former head of digital practice, Kantar as the Head of Marketing. Under this new role, he will be responsible for spearheading the branding, communication, and digital marketing functions.
Commenting on the new role, Almeida said, “Aegon Life is now a 100% digitally focused company. We’re on a journey to radically enhance the insurance buying experience – combining innovative and relevant products, consumer-centric experiences at the right price. We’re leveraging data and consumer insights to support product development and sales efforts, increase awareness and market innovative products.”
Congratulating Almeida for the appointment, Satishwar Balakrishnan, MD & CEO, Aegon Life said, “Akhil is a highly skilled leader with experience in leading marketing initiatives for consumer-led brands in India. He has closely studied consumer preferences and evolving digital behaviours, which will help us develop strategies to reach our target audience, keeping the brand essence alive and agile. We look forward to the expertise he brings to the table, which will help us in enhancing Aegon Life’s positioning as India’s first and only fully digital Life Insurance Company.”
Almeida brings over more than 16 years of experience spanning across marketing and digital space to the table. His core expertise lies in marketing technology, analytics, planning, ROI-driven marketing, Measurement & Attribution, User Experience Management, Project Management. At Kantar he used to help clients understand the impact of the internet on consumer behaviour. He has also worked with the Mahindra Group where he was a core member of corporate branding and transformation team that developed the Group’s brand promise (Rise). During this time, he was co-Chair of the Digital Council, leading strategic digital initiatives – including the Group’s first forays into mobile, social, and influencer marketing.