Online fashion destination and house of brands AJIO has joined hands with Megalodon, which bills itself as India’s first AI marketing communications company, as its AI creative design partner.
Megalodon will bring its AI-driven design capabilities to AJIO’s brand strategy. Leveraging AI, Megalodon will assist AJIO in creating engaging content that resonates with their target audience. This collaboration will enable AJIO to deliver personalised and impactful experiences to its customers, fostering a deeper connection and driving brand loyalty, informed an official statement.
Rashi Agarwal, Founder, Megalodon, said, “We are thrilled to be chosen as AJIO’s AI design partner. AJIO has established itself as a trendsetter in the fashion industry, and we are excited to collaborate with them on their journey towards AI-driven design excellence. Our expertise in AI creativity and marketing, combined with AJIO’s vision and innovative spirit will enable us to create unique and captivating experiences that resonate with customers and elevate the brand to new heights.”
Sahid SK, AI Head & Co-founder, Megalodon, added, “In today’s fast-paced digital landscape, where customer expectations are evolving rapidly, brands must adopt innovative approaches to stay ahead. AJIO recognises the immense potential of AI in reshaping the future of fashion and enhancing the customer experience.”
Megalodon will support AJIO in creating AI-powered campaigns that engage customers at every touchpoint, employing advanced AI algorithms and machine learning techniques to deliver hyper-personalised experiences to customers, the statement added.