Accenture plans to acquire Jixie’s Intelligent Digital Marketing Platform and operations in Indonesia

Accenture is set to acquire Jixie, a media and marketing technology company. The digital marketing platform and team will merge into Accenture to bolster its marketing transformation capabilities and resources, particularly through Accenture Song – the company’s technology-driven creative unit. This integration aims to aid Indonesian clients in delivering personalized experiences, fostering enhanced customer engagement for sustainable business expansion.

Operating from its headquarters in Singapore and primarily serving Indonesian clients, Jixie provides a range of monetization and marketing growth tools. These include an advertising ecosystem that facilitates collaboration between publishers and brand owners, leveraging dependable customer insights for co-creating solutions.

According to the announcement, the integration of Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimize customer data effectively and efficiently into actionable insights, regaining the control, speed and trust needed to securely capitalize on Indonesia’s fast-growing digital economy that’s projected to reach US$146 billion by 2025 before growing eightfold by 2030.

“The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model,” said Jayant Bhargava, country managing director, Indonesia, at Accenture.

“Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts. This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”

“The value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience. This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth,” added Joseph Tan, Indonesia lead for Accenture Song.

Vincent Martin, co-founder and managing director, Jixie, said: “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns. The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers.”

The acquisition of Jixie’s business is the second investment made in Indonesia after the acquisition of Romp. It follows Accenture Song’s recent agreement to acquire Rabbit’s Tale in Thailand. Other recent acquisitions by Accenture Song globally include ConcentricLife and Fiftyfive5.

Terms of the transaction have not been disclosed. Completion of the acquisition is subject to customary closing conditions.