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Thursday, November 30, 2023

Accenture Leads the Charge

Accenture has launched the “Let there be Change” global campaign created by creative agency Droga5. The idea is to inspire organizations to embrace change and create more value for the benefit of all and guide each and every company’s strategy and priorities, says Accenture. The campaign will treble the company’s annual media spend to $90 million. Amy Fuller, Accenture’s Chief Marketing and Communications Officer, says the company is following the advice it gives to clients: “act with great agility and boldness”. CEO Julie Sweet adds: “In this moment, to emerge stronger, there is only one choice: embrace change and ensure that it benefits all — your customers, people, shareholders, partners and communities.” The campaign launches across Accenture’s internal and external digital properties, through TV and online advertising, including global social media campaigns across the Americas, Europe and Asia.

Atomberg launches ‘WhyNot’ campaign

With a new brand identity, ceiling fans major Atomberg has launched a ‘WhyNot’ campaign, introducing a new logo to reposition itself as a “hustler in revealing new possibilities”. The key objective is to highlight the benefits customer accruing to Atomberg customers. Arindam Paul, Founding Member and Head of Marketing, Atomberg, said, “The brand identity has to be in line with the promise and what we stand for. With the launch of the new logo and campaign just in time for Diwali will help us reach more customers. The company witnessed tremendous growth in the last quarter and is hopeful to see continued growth in the coming quarter.”

Reebok India ropes in influencers

To promote its global sportswear brand, Reebok India along with its creative partner 22feet Tribal Worldwide has come up with an innovative Instagram campaign for ZIG Kinetica Horizon. The campaign leverages brand ambassadors, brand friends, and brand loyalists through posts on their social media channels. Reebok India’s brand ambassadors Katrina Kaif and Varun Dhawan speak about the Zig energy and their resonance with the different colours of Zig Kinetica Horizon on their social media channels. The campaign uses 3D effects to create an alternative reality background to create the feel of an “energy amplified universe” for the customer. Celebrities such as Bhumi Pednekar and Rhea Kapoor along with stylists Anisha Jain, Lakshmi Lehr, and Akshay Tyagi have shared the campaign on their channels.

 ‘Unlock Celebrations’, urges Mercedes-Benz

October, the month of festivals is expected to usher in excitement and optimism in India. Mercedes-Benz, India’s largest luxury car manufacturer, calls on everybody to ‘Unlock Celebrations’ and seeks to encourage customers to make the most of the holiday season by owning a new Mercedes-Benz car. With the onset of the festive season, Mercedes-Benz India is rolling out the red carpet to is customers while ensuring “social distancing protocol as well as adhering to all the safety and sanitization measures”, the company says.


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